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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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Part 2 in our Category Share-of-Wallet (SOW) Analyses
Differences between categories capturing large vs small parts of shoppers’ budgets.
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Category share-of-wallet
A closer look at categories which capture large vs small budgets.
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Penetration: a metric that matters
Lots of questions last week on the relevance of penetration as a growth KPI. We share some recent findings and a look back at our “Once is not enough” project.
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Brand loyalty: what’s the impact of size and price?
Last week’s blog focused on shopping frequency and its impact on loyalty – this week we examine the impact of the brand’s share and its price.
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CPS GfK: OOH Newsletter
Restaurant visitors on the move: loss of customers and switch to fast food restaurants due to the VAT increase
Over six months ago, the VAT for on-site consumed food in the hospitality industry was raised back to 19%. However, the discussion about price increases in the out-of-home market has been ongoing for much longer due to various cost increases, making the VAT hike just the tip of the iceberg.
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Many consumers have been angered by the steep price increases, but there was also criticism from restaurateurs regarding the VAT hike decision.
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Introducing the latest edition of our partner's OOH newsletter.
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EUROPANEL - The latest BG20 Event
A brand new promotion-free world: Learnings from a price promotion ban
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Price promotions are often seen as a “necessary evil”: while their costly practice may generate short-term sales spikes, their long-term effectiveness has long been scrutizined. However, brand manufacturers are reluctant to unilaterally abandon price promotions, out of fear for competitive repercussions. As such, a retailing world without price promotions long remained an improbable yet intriguing proposition.
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In this study, we exploit a formal ban on price promotions that encompassed an entire retail market, to investigate if all brands truly stand to gain from a world devoid of price promotions.
Our analyses reveal that, while the average brand stands to gain from abandoning promotions, brands typically boosting deep discounts are worse off, while brands with a larger assortment gain more. Surprisingly, private label brands are worse off than their national brand competitors when promotions are absent.
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CPS GfK
Behaviour ChangeShifting household habits | Behavior Change Spring 2024 Edition
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Despite continued inflation and cost-of-living crisis effects seeing 1 in 3 European households struggling, FMCG saw a strong acceleration of value growth over the past year.
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To understand what's behind this continued tipping point towards increased FMCG spend despite tight budgets, we took a closer look at the shifting landscape of household fundamentals, societal concerns, shopping strategies, and key occasions within the home. Our latest bi-annual report, based on the 7th edition of our Behavior Change study across 21 European countries and with 15,000+ survey contributors, explores the latest shopper behavior changes and the impact on FMCG growth in 2024.
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From exploring the impact of waning cost-of-living concerns to dissecting the motivations driving buying behaviors, we offer fresh insights and actionable strategies to navigate the evolving consumer landscape.
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Check out our interactive map to find out more about our Global Coverage
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We deliver socially-demographically representative FMCG take-home consumer panel data from over 60 markets across the Globe.
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Please check the recently published map on our website with EP's updated global country coverage.
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FMCG Barometer Report
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The full report is available to our subscribed clients using their login credentials.
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