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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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A spotlight on large brands – Part 2
In line with previous learnings, even for brands with typically at least 80% distribution availability is key to growth (and decline). Share winners saw their distribution grow (from very high levels), while share losers did not.
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Two weeks with insights on global e-commerce
We have assembled a 43 country report with the latest e-commerce trends. Some highlights: e-commerce penetration varies substantially across regions – North&West Asia (China, India, Korea, Taiwan) leads both in terms of buyer reach.
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E-Commerce
Over the past two years global e-commerce value (i.e. based on the 43 countries we cover) in grocery has grown by about 14%. This growth can be attributed to more people shopping online (42% in 2021, 45% in 2024), doing it more often.
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Both the number and sales share of launches has dropped over the past 12 years
In our BG20 database we distinguish between new products (i.e. launches that carry a new brand or sub-brand) and new variants. The former are typically more distinct from the existing...
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The bigger you are, the more you launch
Brands that command at least a 20% share in the product category where they compete launch about four times as many SKUs than brands with less than 5% share. However, over the past four years we saw smaller brands close that gap and the ratio...
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Shrinkflation: a smart way to implement higher prices?
Instead of increasing price for an existing SKU (say from 1.29 to 1.49 for 100g of chocolate), an alternative strategy is to reduce pack size so that the price per volume unit increases. The actual pack price may remain unchanged, increase or even decrease...
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e-Commerce in FMCG
In 2024 the share of online shopping in FMCG has surpassed the 10% threshold (in the 43 countries we cover). Value growth over the past two years has been substantial (14%). Besides inflation it was driven by more people shopping online...
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How to influence shopper choices when it comes to sustainable and healthy alternatives
In spite of growing concern for the environment an analysis of 10 years of household food purchases (2012–2021) in Germany and the Netherlands reveals 1. no decline in the greenhouse gas...
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It’s difficult to get on top – yet possible
Whilst 70% of the #1 brands across almost 450 categories today held the same status a decade ago, nearly 1 in 10 made it to the top spot from outside the Top 3. Their success recipe is not magic: innovation to support mental presence, better distribution and...
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Chocolate Day 2025
To celebrate World Chocolate Day, we unwrap some delicious insights from 16 European countries over the past 12 years and it’s fair to say our love affair with chocolate is going strong.
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July Stat-Shot – Carbonated Soft Drinks
As summer gatherings kick off, you might find yourself reaching for a cold carbonated soft drink. But our latest data shows that fizzy drinks aren’t a universal go-to.
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World Ice-Cream Day 2025
Is ice cream your go-to summer treat or do you prefer to chill without it? Our latest take home data across 20 countries over the past decade shows this cool category is heating up.
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Advanced Workshop Training
Well done to all who attended the Advanced Workshop Training course hosted by @Jonanthan Day of @Upskill4life.
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National Avo Day 2025
Here’s a fun fact: Avocados are one of the few categories defying the trend of volume decline during the cost-of-living crisis. In latest year, they've continued to grow volume across all...
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Beer Day
Time to get on your beer goggles and enjoy a refreshing pint of insight… Beer isn’t just a crowd-pleaser, it’s a remarkably diverse and dynamic category. Across 23 countries, we see an average...
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August Stat-Shot – Honey
In four major European markets, honey prices have soared by 60% over the past 15 years. Despite the rising cost, shopper loyalty remains strong, with around 1 in 10 households still...
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Sugar & Sweeteners
Publicity and concerns about our health have had a major impact on the sugar market. The amount we buy has dropped by 30% in the last 15 years and the number of regular buyers has followed...
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e-Comm website post
How Are FMCG Shoppers Behaving Online? Our Europanel Global E-Commerce Report takes a deep dive into online FMCG trends across 43 countries, offering insights at the global...
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Office move
It’s the end of an era… and the start of a new one!
After more than 30 years at our iconic Hanger Lane office, we’ve officially closed that chapter and opened a new one at...
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TTRA Partner Webinar
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The webinar analyzed fresh data from YouGov’s Destination Index across 30 markets, to understand shifts in international traveller sentiment towards the U.S.
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+ WORLDPANEL BY NUMERATOR +
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Appetite for Growth 2025 webinar
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A first look at the global report that reveals how food and beverage consumption is being redefined by context and not by categories.
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Most Recommended Brands 2025
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In a world where recommendation fuels reputation, discover which brands are earning the highest consumer advocacy across the Middle East and APAC.
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Shopper Insights 2025 – Winning the Filipino Customer
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This webinar explored shopper behaviour trends in the Philippines for 2025, with retail perspectives on health, wellness, sustainability, and sourcing.
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Emerging Brands Summit
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This webinar explored shopper behaviour trends in the Philippines for 2025, with retail perspectives on health, wellness, sustainability, and sourcing.
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FMCG Barometer Report
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The full report is available to our subscribed clients using their login credentials.
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Please feel free to share and to follow us
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What is BG20?
BG20 is a global project, looking at the drivers of long-term brand growth. If you would like to learn more about this topic please contact understand@europanel.com
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