|
|
|
|
|
Europanel is the strategic partnership of consumer behaviour experts across the globe.
|
|
|
|
|
|
|
How big are the big brands?
Brands of all sizes have suffered from Private Label gains over ten years (2% on average in the 448 categories covered). The top ranked brand has contributed about a third of that loss (0.6%).
|
|
|
|
|
|
Promotion levels dipped in 2023 when inflation was at its peak
In line with past economic crises, the conduct of national brands did not limit the higher appeal of Private Labels in tough times.
|
|
|
|
|
|
A closer look at purchase frequency: over time and across brand rank tiers
While the purchase frequency for categories, brands and PLs has dropped for a long time (essentially up to and during the...
|
|
|
|
|
|
Assortment Size Revisited
A linear regression on thousands of Top 10 brands indicates that an additional SKU increases relative penetration by 0.38% on average. The effect is consistent across categories but strongest...
|
|
|
|
|
|
Assortment sizes continue to grow: up 8% between 2014 and 2024
The number of SKUs offered in the average category has risen throughout the past decade. While brands’ assortment shares...
|
|
|
|
|
|
|
|
Stat-Shot: Chicken vs. Bacon
One common thread? Private Label is a major (and growing) force in both categories. So whether your brand plays in poultry, pork, or beyond – knowing how shopper behaviour shifts over time is...
|
|
|
|
|
|
Suicide Prevention Post
Content warning: Mentions suicide
This year’s theme, “Creating Hope Through Action,” reminds us that even small steps -listening, checking in, offering support...
|
|
|
|
|
|
Organic Month Post
Did you know that over half of global shoppers (52%) say they frequently or occasionally choose organic products? Another 24% never buy organic – but would like to if the products were easier...
|
|
|
|
|
|
WCWD website launch
Our new Who Cares? Who Does? website is live!
Discover how health and sustainability concerns are reshaping shopper behaviour and what it means for your brand.
|
|
|
|
|
|
Food waste awareness
Waste not, want not. When it comes to environmental and societal concerns, food waste is high on the list for shoppers. 4 in 10 global shoppers (39.8%) say it’s a major worry.
|
|
|
|
|
|
Black Friday & Cyber Monday Outlook 2025 (Europe)
|
Retail experts share a first look at findings from the latest report Black Friday & Cyber Monday Outlook 2025, delivering actionable insights ahead of the most critical shopping days of...
|
|
|
|
|
|
Early insights: Decoding the Dubai Shopping Festival
|
YouGov experts hosted an exclusive preview session sharing early findings from the upcoming Dubai shopping festival report, before it officially launches.
|
|
|
|
|
|
|
America’s Black Friday & Cyber Monday outlook
|
Retail experts share a first look at findings from the latest U.S. report, delivering actionable insights ahead of the most critical shopping days of the year.
|
|
|
|
|
|
|
Spotlight Webinar: Market Share Simulator (Belgium & Netherlands)
|
Assortment and Product Listings are routinely evaluated by both retailers and manufacturers to optimize performance. But Do You Know the Real Impact of Your Assortment Decisions?
|
|
|
|
|
|
|
“Sinus-Milieus & YouGov Shopper Panel” (YouGov Austria)
|
YouGov Austria cordially invites all interested parties to the free webinar “Sinus Milieus in the YouGov Shopper Panel,” in which the advantages of the cooperation between Integral and YouGov...
|
|
|
|
|
|
|
Beauty standards: Top personal care brands revealed
|
Join YouGov experts for an exclusive session to unveil the top-ranked personal care brands of 2025 and explore what’s driving consumer choice across the UK and Spain.
|
|
|
|
|
|
|
|
|
|
+ WORLDPANEL BY NUMERATOR +
|
|
|
|
|
|
The State of the Canadian Consumer: Revisiting Tariff Expectations & What to Expect in the Coming Months
|
Numerator’s Brian Ettkin, Head of Strategy & Solutions, Canada, shared pressure-testing tariff assumptions and unpacked the economic trends driving Canadian consumer behaviour.
|
|
|
|
|
|
|
General Merchandise Summit: Clarity in a Complex Market 2025 Recap
|
This virtual event focused on how general merchandise brands and industry leaders are utilizing behavioural data from consumers to gain insight into their beliefs, behaviours, and attitudes to drive growth in a rapidly changing market.
|
|
|
|
|
|
|
|
|
|
|
FMCG Barometer Report
|
The full report is available to our subscribed clients using their login credentials.
|
|
|
|
|
|
|
|
|
Please feel free to share and to follow us
|
|
|
|
|
|
|
|
What is BG20?
BG20 is a global project, looking at the drivers of long-term brand growth. If you would like to learn more about this topic please contact understand@europanel.com
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
