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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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Penetration and its variation (1)
How brand share and category frequency relate to the reach of a brand. The importance of buyer numbers for brand success is one, if not the most, recurring theme in this blog.
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Penetration and its variation (2)
How penetration varies with time – and the importance of retailer listings. This week, we focus on the change in reach when we double the typically used observation period of one year...
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Who Cares? Who Does? Sustainability
Highlights from our Global Sustainability Survey 2025. This year our Shopper Global Concerns include environmental as well as societal challenges.
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Who Cares? Who Does? Health
Check out some highlights of our Global Health Survey 2025. Our GLP-1 shopper typology was created by mapping respondents based on their GLP-1 weight loss medication awareness...
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Happy National Coffee Day
Are you raising a mug of the brown stuff today, or firmly in team Tea? Last year our insights showed coffee as the clear winner across Europe, with only a handful of countries...
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Sitges
What an incredible three days in beautiful Sitges full of connection, inspiration, and motivation with our Europanel colleagues.
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Now live: our new Who Cares? Who Does? Health & Sustainability reports!
Shoppers are redefining what matters, from the foods they eat to the values they buy into.
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World Mental Health Day
Today serves as a reminder of the importance of protecting and expanding mental health support, especially in times of uncertainty and change.
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World Food Day
Global consumption trends: Shoppers planning to cut back more than they plan to add. This year for World Food Day, we take a closer look at which categories shoppers are keen to put in...
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World Pasta Day
Over the past 15 years, pasta has doubled in value across Western Europe. Volume is up 25% in the last decade and a half, with Fresh and Filled Pasta leading the charge thanks to...
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World Sustainability Day
Shopper expectations around sustainability continue to grow, and they’re holding brands accountable. Here’s what global shoppers are telling us...
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October Stat-Shot: GLP-1
The Global Rise of GLP-1
GLP-1 medication use has already reached 6% of shoppers worldwide, a group worth an estimated €319 billion in FMCG...
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Trend Reality 2025: From signals to strategy
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What's really shaping European FMCG markets today? From AI-powered farming and the green transition to cultural backlash, nutrition engineering, and regulatory redesign, this webinar explores the key trends influencing shoppers across the region.
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Who Cares? Who Does? Health 2025
Find out how health influences shopper choices and brand success in FMCG.
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Who Cares? Who Does? Sustainability 2025
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Explore how sustainability is reshaping European shoppers with insights from the Who Cares? Who Does? Sustainability study, seven years of data linking eco-conscious attitudes to real purchase behaviors.
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Everyday essentials: APAC’s top personal care brands revealed
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Personal care brands aren’t just products on a shelf, they’re daily essentials consumers rely on and return to. But in a crowded category, which brands are standing out?
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+ WORLDPANEL BY NUMERATOR +
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Winning the Shelf: Data-Driven Sell-In Strategies for Emerging Brands
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For emerging brands, proving your value now requires more than a great product, it requires insight into how your brand’s connection with consumers will drive incrementality for both the retailer and the category.
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Who Cares? Who Does? Health & Sustainability 2025
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The Who Cares? Who Does? research series helps brands connect attitudes with real actions. By revealing the gap between intention and behaviour, it uncovers hidden barriers, unspoken needs, and unexpected motivations that shape consumer choices.
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Taiwan Coffee Market: Consumer Choices Uncovered
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Coffee is now a daily essential in Taiwan, with over NT$50 billion spent and 80% shopper penetration. The market includes roast & ground and instant coffee for at-home use, and RTD and takeaway coffee for out-of-home occasions. Among these, instant and...
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FMCG Barometer Report
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The full report is available to our subscribed clients using their login credentials.
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Please feel free to share and to follow us
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What is BG20?
BG20 is a global project, looking at the drivers of long-term brand growth. If you would like to learn more about this topic please contact understand@europanel.com
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