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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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The fate of innovations – prevalence, listings and survival odds
We took a deep dive into the launch activity in 89 categories in a large Western European country. The yearly number of...
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Innovations: how many and who is launching?
Building on last week’s pick we revisit a Western European market and look at the companies that launch most actively. We also examine the long-term development of FMCG launch...
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A long-term perspective on Private Label (PL) growth: what has changed from 2014 to 2024?
We study category PL success in 12 European markets from 2014 to 2024: how much change? how common they exceed...
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A long-term perspective on the NB-PL price gap: what has changed from 2014 to 2024?
In the average category, National Brands (NBs) sell at a 90% premium vs their Private Label (PL) counterparts, but the...
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Are shoppers showing signs of eco fatigue?
Our latest Who Cares? Who Does? 2025 Sustainability Study reveals that the share of Eco Active shoppers has stayed flat, or even slipped slightly, compared to last year.
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How big of a concern is diabetes for shoppers?
Our latest Who Cares? Who Does? 2025 Health Study reveals that 22% of global shoppers see diabetes as a key health worry. That concern grows among shoppers familiar with GLP-1...
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How sweet (or not) are shoppers feeling about sugar?
Our Who Cares? Who Does? 2025 Health Study asked global shoppers which health issues worry them most. Sugar intake ranked 5th, with 24% listing it as a key health concern.
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Inclusive environment
Recently at Europanel, our Inclusion & Diversity team hosted a session with our Mental Health First Aiders to open up the conversation around mental wellbeing, especially when...
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Business Challenge webinar – Grasping and managing the decline in advertising effectiveness
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Advertising doesn’t always deliver consistent results. Over time, its impact can fade - a challenge known as “wearout.” New research distinguishes between two types: spending...
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Emerging auto brands: Stalled or gaining speed?
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Consumers across the world from Italy and Germany to the UAE are paying closer attention to a new generation of carmakers. Once dominated by legacy names, the market is now seeing fresh players compete for awareness, trust, and relevance.
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FMCG Barometer Report
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The full report is available to our subscribed clients using their login credentials.
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What is BG20?
BG20 is a global project, looking at the drivers of long-term brand growth. If you would like to learn more about this topic please contact understand@europanel.com
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