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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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Share and price trends of Private Labels by category type
NB price premia are remarkably similar across category types, but differ substantially between individual categories. Average NB...
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A more differentiated look at penetration: there is always room to grow
Relative penetration should be observed in more granularity: some examples how it differs across retailers and over time.
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One-time buyers dominate your customer base – even if you’re a #1 brand
For all brands, however large, the majority of buyers only purchase once a year. This varies by how often the category is...
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Every brand has significant opportunities to gain buyers – even the biggest
Following up from last week’s blog we examine the percentage of one- and two time buyers for all, leading and #3 brands.
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Private Labels (PLs) on the rise during the most inflationary period
As in past years of economic turbulence and high inflation, downtrading by consumers has benefitted PL...
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Is the cookie category starting to crumble?
With Europe gearing up for its festive biscuit season, we’ve taken a closer look at how the category is performing. Over the past 15 years, biscuit category value is up 50%, but that’s barely ahead...
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December Stat-Shot: which prices are falling?
As Western Europe heads into the festive season, shoppers are feeling the pressure on their budgets. So it’s welcome news that some everyday grocery staples are actually cheaper than they...
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January Stat-Shot: global GLP-1 market worth over €500bn
GLP-1 Users and Considerers may be a small share of global households, but their FMCG value is considerable.
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+ WORLDPANEL BY NUMERATOR +
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Consumer trends for 2026
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Welcome to the 2026 release of Numerator Visions, an annual perspective that looks back at consumer trends during the past year, provides forward-looking insights into the year to come, and serves as a starting point to prepare for the future.
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Best global brands 2025: who won and why?
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Drawing on YouGov’s BrandIndex data, this session showcases the global brands excelling in areas like Impression, Quality, Value, Satisfaction, Recommendation, and Reputation, along with those that have made the most significant year-on-year improvements.
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FMCG Barometer Report
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The full report is available to our subscribed clients using their login credentials.
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What is BG20?
BG20 is a global project, looking at the drivers of long-term brand growth. If you would like to learn more about this topic please contact understand@europanel.com
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