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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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What to expect from an innovation
The role of the category. Launch numbers vary a lot across categories. Different categories show very different levels of innovation activity.
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How category purchase frequency impacts brands and not just launches
Getting distribution is harder in rarely purchased categories. Last week we showed that launches face more competition from other launches in frequently purchased categories – which results in less reach on average than launches in less frequently purchased categories achieve.
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Growing market share
The role of innovation and assortment for large and small brands. Winning share without innovating is rare. Between 2019 and 2023, roughly 75% of the Top 10 brands across six European markets brought an innovation to the market.
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Wellbeing and being not so well: which activities differentiate?
Some insights from our first Who Cares Who Does survey with a focus on health. Top activities amongst people reporting to feel great mentally and physically.
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Which health segments pack the biggest FMCG punch?
Want to connect with health-conscious shoppers and fuel your brand’s growth? Understanding their behaviour, preferences, and spending power is the key to staying ahead.
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Europanel hosted a session on Neurodiversity and Cross Cultural Communication
We explored the concepts of neuroinclusion and different dimensions of culture, discussing challenges and how they can be overcome.
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Happy Valentine's Day
Last year we made the cheeky observation that Brits stock up on chocolate spread just in time for Valentine’s Day. Naturally, we had to investigate further… and the results are as delicious as expected!
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Which healthy habits are on the rise and how can you tap in?
According to our Who Cares? Who Does? Health study, 68% of European Health Actives (those most concerned with maintaining health) are adopting a reduced or zero meat diet.
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How is health driving shopping behaviour?
Our Who Cares? Who Does? Health study shows that shoppers are taking charge of their health and adopting habits to improve their wellbeing.
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KANTAR
Kantar Brand Strategy Masterclass
February 26, 2025
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Evidence-based insights meet world-class expertise. Get the data and guidance you need to demonstrate to your team the power of Brand building.
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How to build emotional brand connection and command a price premium
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Smarter ways to use distinctive brand assets to achieve Brand Equity and Salience
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Supercharging growth - the power of strategic brand collaborations
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NUMERATOR
Numerator Spark Session - Brand Lessons from Chomps
February 12, 202
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In this session, Matt Landen, Senior Vice President of Business Development at Chomps, and Nick Keswani, Numerator’s Vice President, Head of Mid-Market & Emerging Brands, will discuss Chomps’ brand journey, consumer-focused lessons that unlocked rapid growth, and actionable insights that have maximized their conversations with retailers, particularly at Expo West.
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Numerator Spark Sessions is a quarterly webinar series featuring 30-minute conversations with leaders from the fastest-growing brands in the US. Our sessions are designed to bring emerging brands leaders inspiration for igniting growth through lessons and insights from peers who are driving exponential growth for their businesses through consumer-focused insights.
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Consumer Trends in the US
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FMCG Barometer Report
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The full report is available to our subscribed clients using their login credentials.
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