|
|
Europanel is the strategic partnership of consumer behaviour experts across the globe.
|
|
|
|
|
|
|
Learnings from 16 countries
Almost all winning brands grow penetration. Among brands that gained vs lost share from 2019 to 2023 we see that almost all winners increased reach while hardly any share-losing brands managed to grow their buyer base.
|
|
|
|
|
|
More learnings from 16 countries
Winning and Private Label growth are linked. Given the massive gains Private Labels in Europe experienced over the past five years it is not surprising that brand share gains are more likely in categories where Private Label success is relatively modest.
|
|
|
|
|
|
Getting more buyers key to winning share
A common theme over the past ten years of reporting BG20 insights has been the importance of penetration growth as an essential prerequisite for share growth.
|
|
|
|
|
|
Winning brands limit churn better
Building on last week’s pick of the week, we look at the percentage of buyers that a brand wins vs loses in two specific years and show the net effect in terms of buyer numbers.
|
|
|
|
|
|
|
|
Introducing Our New Stat-Shot Series!
Every month, we’ll serve up bite-sized insights across a variety of categories.
This month, as early spring rolls in, we’re talking chicken!
|
|
|
|
|
|
World Water Day 2025
Fresh water is essential to life—but millions still lack access to safe drinking water. This year, World Water Day 2025 shines a spotlight on glacier preservation and the growing impact of climate change on global water supplies.
|
|
|
|
|
|
Wellness
What differences can we see in the behaviour of people who report feeling well, compared to those who say they are feeling less well?
|
|
|
|
|
|
Pancake Day
As British households prepare to celebrate Pancake Day, we ask: are healthy New Year’s resolutions already long forgotten?
|
|
|
|
|
|
The State of Grocery Retail Europe 2025
- What will the shopper of tomorrow look for?
- Where are the most attractive pockets of growth?
|
|
|
|
|
|
Understanding the aging shopper perspective
|
Aging shoppers – of which Boomers are the most mediagenic exponents – account for a huge proportion of FMCG turnover. An extremely relevant target group which will be growing over the coming years...
|
|
|
|
|
|
|
Asia Pulse
|
In this edition of Asia Pulse, we examine how markets have adapted to shifting conditions and highlight key trends shaping the FMCG industry. From sector-specific performance to regional growth patterns, our insights offer a clear picture of what’s driving the market forward.
|
|
|
|
|
|
|
|
|
|
|
FMCG Barometer Report
|
The full report is available to our subscribed clients using their login credentials.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
