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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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Purchase frequency and brand numbers have increased lately
From 2014 to 2023 we see shopping occasions in the average category decline by about ten percent. From 2023 to 2024...
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Price gap between Brands and Private Labels quite stable over time
The price distance between National Brands and Private Labels has changed little for the average category between 2014 and...
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Total CPG volume trends 2007 to 2025
The current global unrest and impact on oil prices is leading to concerns about inflation and the effect on CPG volumes. The long-term trends show that periods of uncertainty lead to higher...
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Buyers, innovation and presence support category growth since 2019
In line with brand growth and decline, category volume dynamics are closely linked to the number of buyers and not their...
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Concerns about inflation and Private Label growth
Private Label growth is stimulated by inflation and uncertainty. Shares are typically sustained afterwards - 91% of categories that increased Private Label share from 2021 to 2023 still held a...
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Europe loves cheese, but not all cheese equally
Across Europe, more than 4 in 5 households buy Hard Cheese making it one of the region’s most widely purchased food categories. But shopper habits vary hugely by market: in some...
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Fish & Chips day: frozen fish continues to hold its place in European baskets
Despite price rises of nearly 50% over the past 10 years, alongside growing sustainability concerns, the frozen fish...
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How well do you understand the retail landscape across Europe?
Retail environments vary significantly from market to market. Understanding those differences is critical when setting growth...
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Beer day 2026: a category with remarkable variety
Beer may be one of the world's oldest beverages, but it's still evolving. Across 23 countries in Europe, Asia and Latin America, an average of 245 different beer brands are bought to take...
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Consumer Duty Index
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Nearly three years on from the implementation of the Consumer Duty, important questions remain: have consumers noticed a change in how financial services firms serve them, and are these changes translating into better experiences?
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Brand Footprint Denmark and Sweden 2026
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Do you want to get a clear, data-driven view of the current FMCG landscape in Denmark and/or Sweden? Watch the Brand Footprint webinars where we uncover how consumer behaviour is revealing which brands are winning hearts - and shelf space.
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Claus Nykjær
Head of Insights
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Camilla Vinther
Client Service Director
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Prices under pressure: The changing Nordic grocery markets
The second quarter of 2026 has been one of the most volatile periods for pricing in the Nordic grocery markets in many years. Sweden has experienced significant price changes as a result of the reduced VAT on food, and in Denmark a price war is raging - but what is happening in Norway - prices are rising there!
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Join us as Kauza and Tjek invite you to a review of the latest developments in the FMCG market.
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August 13th, 11:00 - 11:45am
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August 21st, 10:00 - 11:00am
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August 26th, 10:00 - 11:00am
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What is BG20?
BG20 is a global project, looking at the drivers of long-term brand growth. If you would like to learn more about this topic please contact understand@europanel.com
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