|
|
|
|
|
Europanel is the strategic partnership of consumer behaviour experts across the globe.
|
|
|
|
|
|
|
Winning in crises resembles winning in growth periods
Brands that have gained share over the past few years were more active than brands that lost share. Between 2021 and 2024, 35% of brands increased their share and 65% decreased it...
|
|
|
|
|
|
Brands can win share – even in categories where Private Labels (PL) are growing
When PL is losing share, it is the larger brands that are more likely to win. Not all categories are equally susceptible to Private Label...
|
|
|
|
|
|
Does the recipe for winning change whether Private Label is up/down
Share winners tend to be more active than share losers in both settings. Whether or not PL grows in a category, winning brands...
|
|
|
|
|
|
Visual signals: the effect of nutritional labels, transparency and colour grading
Every few weeks we will share a mix of insights from academic papers, often based on household panel data. Chile's mandatory...
|
|
|
|
|
|
|
|
|
|
|
|
The Q3 2025 Europanel Consumer Pulse is now live!
|
A must-read for anyone in FMCG, retail or consumer strategy, this report provides a clear view of how growth is shifting and where strategic repositioning may be required.
|
|
|
|
|
|
|
|
|
|
|
|
|
Time to Talk Day
Today, @Mind is encouraging us all to “brave the big talk’ and open up conversations about mental health experiences that often go unspoken. At Europanel, we take this seriously. That’s why we’re...
|
|
|
|
|
|
GLP-1 is rewriting the sugar playbook. Are your products keeping up?
GLP-1 Users and Considerers don’t just eat less, they eat differently. Our global data shows their attitudes to sugar are...
|
|
|
|
|
|
GLP-1 Considerers invest the most in health products
Looking beyond GLP-1 usage and into health-related product investments, one group stands out: GLP-1 Considerers. Globally, this segment is more likely to agree with health claims than the...
|
|
|
|
|
|
February Stat-Shot: European alcohol sales down 15-35% in ‘dry’ January
So how much do shoppers really cut back on alcohol at the start of the year? Looking back over the last seven years, alcohol sales...
|
|
|
|
|
|
Valentine’s dinner has changed, but romance is still on the menu
Compared with 15 years ago, Valentine’s Day in Europe is far more likely to be celebrated with ready meals, pizza, fresh pasta...
|
|
|
|
|
|
Europe’s appetite for nuts has exploded
Today is Almond Day, and we’re taking a look at the nuts category as a whole. The packaged nuts category is now worth 2.5× more than it was 15 years ago across Europe, doubling in some...
|
|
|
|
|
|
|
+ WORLDPANEL BY NUMERATOR +
|
|
|
|
|
|
Discover the 5 Power Levers that make Asia’s leaders stand out
|
We’ve identified five core areas where these Asian Giants do things differently. We first pinpointed them a decade ago – and our conversations with 16 of today’s brand leaders have proved that not only do they still resonate, they matter more than ever.
|
|
|
|
|
|
|
|
|
|
|
The latest, Q4 2025 edition of
Europanel's Global FMCG
Barometer is out!
|
Global FMCG growth moderated throughout 2025. Value expansion gradually softened toward year-end, while volumes remained positive but slowed in Q4.
|
|
|
|
|
|
|
|
|
|
Please feel free to share and to follow us
|
|
|
|
|
|
|
|
What is BG20?
BG20 is a global project, looking at the drivers of long-term brand growth. If you would like to learn more about this topic please contact understand@europanel.com
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
