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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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How FMCG volumes and food/beverage spend have evolved over two decades
Stable for a long time, but the pandemic and inflation have led to some substantial changes in expenditure. Take home grocery...
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How many brands are there?
In spite of an abundance of claims to rationalise, the number of brands per category is continuing to rise. Across 12 countries and all 89 BG20 categories, the average category now contains 17%...
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Do brands reach all category buyers?
No. They now only reach 3 in 4. Over the last 10 years in Europe, national brands have lost 1 in 20 buyers to Private Label (i.e., they stopped buying brands) and in 2024 only 3 out of 4 buyers in the...
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The size of national brand repertoires: on average,
not big
The average category buyer buys just one out of the category’s top 20 national brands per year. In spite of an increasing number...
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National brand repertoires: larger in frequently purchased categories
Repertoires grow with more occasions and more national brands to choose from. Last week we showed that in the average...
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International Women’s Day 2026 – Give to Gain
This year’s theme for International Women’s Day is “Give to Gain” — highlighting the importance of advancing gender equality...
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Stat-Shot: Breakfast cereals remain a European staple
On Cereal Day, we took a look at how the category has performed over the past 15 years and the story is one of resilience.
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Potato Chip Day: Europe’s snack appetite shows no signs of slowing
Over the past 15 years, household spend on Crisps & Snacks has more than doubled across Europe. In fact, it’s growing at more...
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Recycling Day Insight: Sustainability isn’t
one-size-fits-all
On 18th March, as we mark Recycling Day, our global sustainability data highlights a clear generational divide.
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Poultry Day: A category quietly outperforming
the market
Poultry has been one of the standout performers in European grocery over the past 15 years.
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Bottled water: resilience in the face of scrutiny
Despite ongoing concerns around plastic usage, the category continues to grow. Over the past 15 years, bottled water volumes have increased by.
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AI & Brand Tracking Webinar
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Traditional brand tracking excels at showing what is happening: when perception shifts, when buzz spikes, when reputation moves. What's been missing is a scalable way to hear directly from people about why those changes occur.
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Sport Tourism Webinar
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Join YouGov experts for a deep dive into how German and Italian fans are travelling for live sport, what motivates them, and what’s holding them back.
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FMCG Barometer Report
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The full report is available to our subscribed clients using their login credentials.
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What is BG20?
BG20 is a global project, looking at the drivers of long-term brand growth. If you would like to learn more about this topic please contact understand@europanel.com
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