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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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Growing via frequency – a realistic pathway?
We looked at how often households bought from a category and from individual brands over four years. In each year, we placed households into one of five groups: non-buyers, light, medium...
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Making sense of Private Label Success - Part 1
We ranked 1072 categories by their volume PL shares and grouped them into four quartiles. Do categories in these quartiles differ with respect to the price premium brands command...
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Making sense of Private Label Success – Part 2
Like last week, we ranked 1072 categories by their volume Private Label shares and grouped them into four quartiles. Comparing the average category penetration in each groups...
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April Fool’s Day: Shopper myths you shouldn’t fall for
In FMCG, some ideas just won’t go away… even when the data says otherwise. Here are a couple we still hear, and why they don’t hold up. “Private Label shares are higher where brands charge a...
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Easter and the limits of Private Label growth
Private Label has gained significant share across Europe in recent years, but the story isn’t one-size-fits-all. Seasonal moments like Easter and Christmas tell a different story as do some recent...
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Bread: one of FMCG’s most stable consumption categories, but with some festive twists
In most markets, bread purchasing is remarkably consistent. Each month accounts for roughly 8% of annual consumption, with...
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How do FMCG Shoppers Behave Online?
Our Europanel Global E-Commerce Report offers a unique window into the world of online FMCG shopping, spanning 46 countries with insights at the global, regional, and local level.
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Stop Food Waste Day: How concerned are shoppers really?
Food waste isn’t just a policy issue, it’s a shopper mindset issue. Our global data shows that just under 40% of shoppers...
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Launch of the State of Grocery Retail report 2026 - collaboration with McKinsey and EuroCommerce
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Following a period of stabilisation in 2025, the European grocery sector continues to face margin pressure, low growth, and an uneven outlook across markets.
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America’s favourite restaurant brands: who’s winning in 2026?
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Two in three Americans eat fast food at least once a month, but not all restaurant brands win their attention equally.
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The UK’s best QSR brands: who’s winning in 2026
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Consumer choices are shaped by a mix of quality, value and convenience, making it critical to understand what really drives consideration in today’s competitive QSR landscape.
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What is BG20?
BG20 is a global project, looking at the drivers of long-term brand growth. If you would like to learn more about this topic please contact understand@europanel.com
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