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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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+ RECENT UPDATES +
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Category frequency rates stable over time – buyer reach a more promising path to growth
From 2014 to 2024 average category purchase frequency changed by less than one occasion. Amongst the most stable...
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Brand frequency rates stable over time – aim for more buyers!
From 2014 to 2024 brand purchase frequency changed by less than 1 occasion for 8 in 10 brands. Larger changes are not...
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Share of category leaders down over ten years
From 2014 to 2024 the average value market share of category-leading national brands (note that the actual brand leading the category may have changed) has dropped from 26% to 24%.
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Share movements over ten years
From 2014 to 2024, the share owned by the Top 3 brands in the average category has declined from 46% to 41%. The #1 brand accounts for 2% of that 5% decline (see Pick of the Week from...
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Coffee & Tea: seasonal… but less than you think
In-home consumption across Europe does follow a seasonal pattern, but not as dramatically as you might expect. Peaks: December (unsurprisingly) and also March.
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Mental Health Awareness Week: Turning awareness into action
This year’s theme is action. A reminder that even small steps can make a meaningful difference to our mental wellbeing.
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Biscuit Day 2026: Europe’s enduring love affair with sweet treats
Sweet biscuits remain one of Europe’s most resilient FMCG categories. Today, they’re purchased by more than 80% of...
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+ WORLDPANEL BY NUMERATOR +
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Vietnam's FMCG Consumer Outlook 2026
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Did you know that 63% of FMCG categories in Vietnam are seeing the market share of their top 3 manufacturers decline?
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Debt, savings, and investing in 2026: The new consumer squeeze
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Rewatch YouGov experts to unpack fresh survey data on the trade-offs consumers are making in 2026.
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What is BG20?
BG20 is a global project, looking at the drivers of long-term brand growth. If you would like to learn more about this topic please contact understand@europanel.com
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