Opportunities for National Brands against Private Labels
Monitor Private Label prices across categories and retailers to identify where they increase most
Strong Private Label price increase impacts share
Private Label grew share ~3% overall, but gained far less where it raised prices sharply — and lost ground where brands held back. A useful gauge of Private Label’s vulnerability to brand pricing.
Strong Private Label price increase not limited to categories where their relative prices are low
Private Label’s average price index is much the same across all categories as in those where Private Label prices rose >40% — little sign retailers push harder where Private Label discounts run deepest.
High Private Label price rises in all category types
Food, Beverages and Pet Food saw >40% Private Label price rises more often than Household and Personal Care — but all category types are affected, so the opportunity for brands extends across the board.
